walnut28 communications
business consulting, communications, promotional media and events
recent work
TRADITIONAL PRESS RELEASES, WIRE SERVICES and PRINT MEDIA CONTINUE TO BE POWERFUL TOOLS FOR TARGET AUDIENCES and SEO


CLIENT: Alacron CEO Dr. Joseph Sgro
http://www.alacron.com/

PHOTO from interview in PROFILE Magazine
"Strategies for Industry Leaders" July/August, 2010




Alacron's Founder and CEO Joseph Sgro, is featured in the July 2010 edition. For more than 20 years Dr. Sgro has been a pioneer in the Machine Vision industry. First by launching and growing a leading Frame Grabber manufacturer, Alacron, Inc; And, in 2002, he started FastVision, LLC, a revolutionary developer and manufacturer of smart, high speed, digital cameras. Click HERE to read the full article.


Nashua-based Alacron Design for NASA Space Shuttle Featured in Vision Systems Design Magazine
Businesswire Press Release as published in Forbes.com and Reuters




FRONT PAGE STORY, Regional News, Nashua Telegraph
City tech firm's 'camera' going along for shuttle ride


FEATURE ARTICLE, Vision Systems Design Magazine
"Rising Star" by Dr. Joseph Sgro, CEO Alacron




FASTVISION GOES TO MV CHINA 2008
Marketwire Press Release as published by Reuters


CLIENT: N-Vision Optics
COVER STORY "From Starlight to Streetlight"
Law Enforcement Technology Magazine
by Candace Clemens



FEATURE ARTICLE in
LAW & ORDER MAGAZINE:

"The Critical Need for Image Intensifier Technology" by Candace Clemens

Boston Harbor Patrol Expands Use of Night Vision Binocular by N-Vision Optics
Marketwire Press Release that doubled Web traffic

Counter Terror Training Unit Selects Night Vision from N-Vision Optics
Marketwire Press Release that tripled Web traffic, resulting in sales opportunities
of Night Vision for new NATO countries


BLOGS and SOCIAL NETWORKING SITES  help with SEARCH ENGINE OPTIMIZATION and offer opportunities for COLORFUL, EXPANDED COMMUNICATIONS, and VISUALS



ALACRON CEO Dr. Joseph Sgro Funds Egyptian Dig at KV5
"Framegrabbers, Pharaohs, Far East & Fine Wine"
Blog posting, with Photos in FACEBOOK Album
- from "Candace's Blog" http://cclemens.typepad.com



INNOVATIVE MARKETING, COMMUNICATION, ADVERTISING AND PUBLIC RELATIONS with YOUTUBE and MULTIMEDIA HOSTING SERVICES

YouTube
A Paradigm for Marketing & Communications

early experiments with YouTube by walnut28 communications included an attempt to brand "Amazing Gracie," a prospective video blogger:  http://www.youtube.com/watch?v=or83vfYs5Zs
YouTube for Education and Communication

If a picture is worth a thousand words...a video might be priceless.
(and for everything else, there's Mastercard...who, coincidentally, has some of the best in viral YouTube advertisements.)

Recent use of YouTube by walnut28 communications:

TVs "Inside Business" features Machine Vision Manufacturers Alacron,FastVision,and CEO Dr. Joseph Sgro



GRAB THAT FRAME!

Alacron and FastVision produce a complete line of high speed CMOS and CCD cameras with in-camera or frame grabber processing options. These products are capable of solving most industrial, medical and military applications in the most cost effective manner. CLICK HERE to see the 4 minute TV spot, now archived on YouTube, that includes footage from customer applications from NASA, cancer treatment equipment from Varian, and the world's fastest bottle inspection machine from Filtec/IDC.


YouTube for Humor
See Candace's Blog at http://cclemens.typepad.com

YouTube for Soft Sales, Sales Support, & Social Commentary



WATSON: Dressage Horse for Sale




http://www.youtube.com/watch?v=NXU3xjVpdI4

This magnificent dressage horse, Watson, was being offered for sale.  But how to make him stand out in the crowd of other magnificent show horses offered for sale on Equine.com as well as those pictured on YouTube? walnut28 communications did something different.  Watson is the only horse on YouTube performing a complete International level dressage test without a saddle.  Another unique aspect to this sales video: this Intermediare Test, always officially performed without a reader,  is the only upper level test on YouTube with a reader explaining each of the advanced movements as they occur (many thanks to reader Maryal Barnett, national clinician and upper level dressage judge) so that the viewers can learn the names and understand the movements as they are being performed. 

THE RESULT? 

1) Tremendous interest in a horse whose temperament and obedience is defined by his rider trusting him enough to perform this challenging test without a saddle (and not wearing a hard hat);

2) novice viewers gaining a better understanding of the flow of the movements in an FEI dressage test; and

3) the sale of this magnificent horse in record time to the right buyer.  Watson and his new owner placed in the top two of all their classes during their first season showing.


THE HONDA METROPOLITAN: Scooter Power

"BLOND TO THE BONE": This humorous promotional video suggests that Honda Scooters offer an energy efficient alternative to cars for local junkets, including trips to local dog parks.  You'd be surprised how many dogs can and will happily travel with you on a Honda Metropolitan. 

walnut28 communications is an enthusiastic advocate of the use of the "under 50 cc" scooters to solve MANY of today's problems, including: fuel consumption, traffic congestion, road rage, urban parking problems, car abuse by kids, speeding, and -- most important of all -- minimizing cell phone usage and texting while driving.




                                                   
                                                    

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